From September 17 to 19, 2026, our team exhibited at Food Ingredients Asia (Fi-Asia 2026) and Vitafoods Asia in Jakarta, Indonesia. Held concurrently at the same venue, the two exhibitions brought together food ingredient and nutrition health ingredient suppliers and professional buyers from Southeast Asia and around the world. Our company presented its food additive portfolio as the core focus, with concentrated displays of emulsifiers and bakery improvers. The exhibition achieved strong product promotion results and established initial contacts with customers from multiple countries.
Full Product Matrix on Display, Application-Oriented Positioning Draws Customer Interest
At this exhibition, we highlighted a range of food additive products including PGE, DATEM, PGPR, GMS, GML, CSL, SSL, ACETEM, PGMS, and LACTEM, covering applications in bakery, dairy, ice cream, chocolate, beverages, meat products, and nutritional health products. Combining physical samples, English technical materials, and application diagrams, our booth systematically demonstrated the completeness of our product portfolio and our blending capabilities in the emulsifier segment.
During the show, customer inquiries concentrated on several areas: the use of DATEM, SSL, and CSL in bakery and dough improvement; the stability control of GMS, PGMS, and LACTEM in ice cream and whipping systems; and the role of PGPR in reducing viscosity and improving flow in chocolate. PGE, GML, ACETEM, and other products also attracted attention from professional buyers in food processing and nutritional health. Our team provided targeted explanations on HLB values, functional positioning, recommended dosage, and blending solutions for different application scenarios, demonstrating our professional capability from single-product supply to application solution support.
Connecting with Southeast Asian Market Needs, Strong Promotion Results
Over the three-day exhibition, our booth received food manufacturers, traders, and formulation R&D personnel from Indonesia as well as neighboring countries including Malaysia, Thailand, Vietnam, and the Philippines. Customer concerns centered on halal certification and regulatory compliance, product purity and application suitability, minimum order quantities and packaging specifications, and blending solutions and technical support. Some customers expressed clear interest in small- to medium-batch trial orders, and multiple products received inquiries and sample requests.
Through on-site discussions, we gained a deeper understanding of differentiated demands in the Southeast Asian market, including attention to emulsifier storage stability under tropical climate conditions, preferences for cost-sensitive formulations among local bakery and beverage industries, and interest in functional ingredient blending among nutritional health customers. This first-hand information provides important reference for subsequent product positioning and regional market development.
Exhibition Results and Follow-Up
The exhibition effectively increased the exposure and recognition of our food additive portfolio among Southeast Asian customers. Visiting customers recognized the completeness of our product range and noted that our company has relatively comprehensive product coverage in the emulsifier segment, laying a foundation for further in-depth discussions. Customer contacts established during the show have entered a tiered follow-up stage. Our team will complete the first round of return visits and material distribution within two weeks after the exhibition, and arrange sample shipments and targeted quotations for customers with clear application needs.
Going forward, we will continue to advance customer tiered follow-up, sample and quotation support, preparation of halal certification and regulatory materials, and application solution development, converting exhibition exposure into actual cooperation opportunities. Meanwhile, the Southeast Asian market demands, competitor dynamics, and customer feedback gathered at this exhibition will be incorporated into our regional market information database to support future exhibitions or customer visits.
Continued Commitment to the Food Additive Sector and Regional Markets
The exhibition, centered on products including PGE, DATEM, PGPR, GMS, GML, CSL, SSL, ACETEM, PGMS, and LACTEM, matched Southeast Asian market demand for emulsifiers and food improvers, with positive on-site feedback. Our company will continue to build on its complete product matrix and application technical support, deepen communication and cooperation with Southeast Asian customers, and continuously enhance regional market service capabilities.
